App user acquisition: It's not just about getting 'em, it's about keeping 'em (VB Live)

VB LIVE: The second in our 30-minute series on mobile marketing focuses on user acquisition — not only getting them, but turning them into loyal advocates and influencers. Join VB’s Director of Marketing Technology, Stewart Rogers, and EasyTaxi’s CMO Paul Malicki, for this next installment on slaying the mobile marketing challenge. Register here for free. Everyone uses mobile apps, but not all mobile […]